DS’s new electric-only flagship, the No8 coupé-SUV, could be in line for a hybrid powertrain option if the market demand is there.

The No8 is the only car based on Stellantis’s new STLA Medium architecture (and indeed the only current car in the 14-brand group) to be offered exclusively with electric power. But that doesn’t mean it can’t follow its relations in gaining a combustion option.

"Technically, it's always a possibility," said DS future products boss Cyprien Laurentie, but the firm believes "we still need to convince people" of the viability of a pure-electric offering in this segment.

"If you are a bit open-minded, you have no real compromise here," he continued, highlighting the No8's lofty 466-mile maximum range. "With this kind of car, you don't really make a sacrifice: it's perfect for commuting and travelling."

Laurentie suggested that most EV sceptics “have never tried” an electric car and said: “We need to find a way to make them try.”

Ultimately, though, if No8 uptake falters on the basis of its singular powertrain offering, DS is prepared to diversify, he said. “We will keep a close eye on the market and adapt if necessary." 

The No8 shares its STLA Medium platform with the new Citroën C5 Aircross, Peugeot 3008 and Vauxhall Grandland, which are each offered with mild-hybrid petrol power or a plug-in hybrid system that musters an electric-only range of around 50 miles.

Previously, DS sibling brands Jeep, Citroën and Fiat have launched models exclusively with electric power in certain markets – the Avenger and e-C4 X, for example – before adding ICE options in a bid to boost demand.